Rachit Mishra
Head – Brand & Digital Communication, AM/NS India (ArcelorMittal Nippon Steel India) | Brand & Corporate Reputation Leader | Transformative Leader in Growth, CX & Brand Excellence | Strategic Global Planner | Digital & GenAI Innovator | Crisis Management Expert | Award-Winning Professional | ISB Alumnus
Address: Gurugram, India
Phone: Availble on request
Email: [email protected]
Executive Profile:
A brand, marketing and communications leader with 15+ years of experience across steel, manufacturing, automotive and logistics, spanning brand strategy, corporate communications, integrated marketing and digital transformation across India, APAC, ANZ, SAARC and MEA. I currently lead Brand & Digital Communications at AM/NS India (ArcelorMittal Nippon Steel India), one of India's largest integrated steel producers, focused on enterprise brand strategy, corporate reputation, executive and crisis communications, and GenAI-enabled digital transformation. Before this, I built the Brand Marketing function from the ground up at CJ Darcl Logistics ahead of its IPO, led revenue and yield-management initiatives at Ford Motor Company, and spent eight years at CNH Industrial managing integrated brand campaigns across 14+ markets in Asia, ANZ and MEA. My approach combines global brand frameworks with local market relevance, and increasingly, data and GenAI-enabled workflows with the judgement that comes from running these functions inside engineering-led, price-led businesses where marketing has to earn its budget every cycle.
Work History:
AM/NS India (ArcelorMittal Nippon Steel India)
Head - Brand & Digital Communication - Dec 2025 - Present
I lead enterprise brand strategy and digital communications at AM/NS India, driving corporate reputation, executive and crisis communications, sustainability and ESG narratives, and digital transformation across one of India's largest integrated steel producers.
CJ Darcl Logistics Ltd
DGM & Head - Brand Marketing & Communication - May 2022 - Dec 2025
At CJ Darcl Logistics, I built the Brand Marketing function from the ground up, driving go-to-market strategy, customer experience programmes and IPO-readiness brand transformation for the company.
Ford Motor Company
Specialist - Marketing Revenue & Yield Management (International Markets Group) - Jun 2021 - May 2022
As a Specialist in Marketing Revenue & Yield Management for the International Markets Group, I had the exciting responsibility of structuring the brand marketing and go-to-market strategy for a range of premium vehicles, including the Ranger, Everest, Mustang, Bronco, Territory, and Transit.
CNH Industrial
Marketing Manager (Asia, Middle East, Africa & Turkey) - July 2013 - June 2021
As the CE Brand Marketing & Communication Manager for AMEA (Asia, Middle East & Africa), I oversaw all aspects of marketing and communication for several construction brands under the CNH Industrial umbrella across a vast and diverse region.
Xerox India
On the Job Intern - 2012 - 2013
My experience as a marketing intern at Xerox India has provided me with valuable skills and knowledge that I continue to apply in my career today. It taught me the importance of being adaptable, resourceful, and proactive in the face of challenges.
Educational Background:
Exec MBA - Indian School of Business (ISB)
2024-2025
PGPBM in Marketing & Finance - International School of Business & Media (ISB&M)
2011-2013
B-Tech, Bio-Medical Engineering - Bundelkhand University
2007-2011
Language Proficiency:
English
Hindi
Expertise:
- :
Certifications:
Brand Management
:Indian Institute of Management BangaloreDigital Marketing
:Indian Institute of Management BangaloreAI In Marketing
:Indian Institute of Technology, Kharagpur (NPTEL)
Awards & Recognitions:
- Felicitated with National Award for Most Admired Marketing Leaders
- Top 100 CX Leaders in India-Trescon
- 40 under 40 – E4M, Agency Reporter, ADgully
- Employee of the Year 2018 – CASECE
